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Source: Mesquite CVB
MESQUITE, TEXAS (November 17, 2021) – The Texas Fly Fishing & Brew Festival received gold and silver awards as “The Best In Texas” at the 27th Annual Texas Festivals & Events Association Conference and Trade Show, held last Saturday in San Antonio, Texas.
The 2021 Kaliff Insurance “The Best In Texas” Awards Ceremony announced the following for the 4th Annual Texas Fly Fishing & Brew Festival in the category of events with a budget under $75k:
“While I was honored to receive the five awards on behalf of the festival, they represent a team effort. Our sponsors, vendors, staff, and volunteers truly make the event possible. I’m especially thankful to the City of Mesquite as our host and partner with an extraordinary venue, and to Cece Liekar of The League Lady for the creative marketing and social media. It’s gratifying to know our fly-fishing festival that began only a few years ago, has become so popular that it draws fly anglers from as far away as Kentucky. The 5th annual festival is coming up February 26-27, 2022 and includes an outstanding list of speakers and classes for fly anglers to experience,” stated Beau Beasley, Executive Director of the Texas Fly Fishing & Brew Festival.
The City of Mesquite, Texas and Beau Beasley began their partnership back in February 2019. The plans were to find a permanent home for the Texas Fly Fishing & Brew Festival starting in 2021. Beau was looking for a partner willing to embrace the event long-term. Since then, the Mesquite Convention and Visitors Bureau has spent countless resources in marketing the event. From video production, media outreach, meeting city officials, personal welcome emails and bags to vendors, Google and Facebook ads, event postings on event calendars statewide and more. These marketing efforts, customary on all events, helped the event reach a 78% pre-covid attendance compared to the national average of 50%. Also, female attendance was six times larger than the national average and there were 20% more locals supporting the event in 2021 than in previous years.
“Because of the pandemic this past festival has without a doubt been the most stressful festival I have ever executed…I absolutely could not have done this without the strong support of the City of Mesquite” said Beau Beasley. Congratulations to the Texas Fly Fishing & Brew Festival on obtaining these five awards.